INCOME FOR LIFE. GUARANTEED.
Offer easy-to-explain income-focused fixed index annuities with powerful Income Benefit Riders (IBRs).

MarketEarly Income IndexTM
INCREASED Benefit-Base bonus
from 15% to 20%

MarketFuture Income IndexTM
INCREASED withdrawal factors
by 65 basis points for all ages!
Transition rules
The new IBR features are effective for applications received by EquiTrust via mail, fax, E-Application or Upload a Doc beginning September 4, 2025.
Disclosure forms and illustrations
Revised product disclosures and disclosure and comparison forms (D&C) forms are now available, but required on all applications effective October 5, 2025. FireLight, AppBuilder and the forms section on Agents.EquiTrust.com now include new versions of the forms, and illustrations reflect the IBR changes.
Issue age 65, $100,000 initial premium, with a one-year waiting period:
Company | Product | IBR payout |
EquiTrust | MarketEarly Income Index™ | $8,603 |
Competitor A | Similar product | $8,487 |
Competitor C | Similar product | $8,438 |
Competitor B | Similar product | $8,362 |
Issue age 65, $100,000 initial premium, with a five-year waiting period:
Company | Product | IBR payout |
Competitor C | Similar product | $11,988 |
EquiTrust | MarketEarly Income Index™ | $11,950 |
Competitor B | Similar product | $11,722 |
Competitor A | Similar product | $11,592 |
Issue age 65, $100,000 initial premium, with a 10-year waiting period:
Company | Product | IBR payout |
EquiTrust | MarketFuture Income Index™ | $18,524 |
Competitor C | Similar product | $18,203 |
Competitor A | Similar product | $18,001 |
Competitor B | Similar product | $16,695 |
Questions?
Contact Sales Support at 866-598-3694 or Sales.Support@EquiTrust.com, or complete the form below.Payout data reflects illustration run on 08/06/2025 and competitor data sourced from AnnuityRateWatch.com on 08/06/2025. MarketEarly Income Index and MarketFuture Income Index issued on Contract Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(06-04). Income Benefit Riders issued on Form Series ICC16-ET-IBR-FIXED(07-16) or ET-IBR-FIXED(07-16). Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.