INCOME FOR LIFE. GUARANTEED.

Offer easy-to-explain income-focused fixed index annuities with powerful Income Benefit Riders (IBRs).

NEW ENHANCEMENTS


Transition rules
The new IBR features are effective for applications received by EquiTrust via mail, fax, E-Application or Upload a Doc beginning September 4, 2025.

Disclosure forms and illustrations
Revised product disclosures and disclosure and comparison forms (D&C) forms are now available, but required on all applications effective October 5, 2025. FireLight, AppBuilder and the forms section on Agents.EquiTrust.com now include new versions of the forms, and illustrations reflect the IBR changes.

WHY EQUITRUST IBRS?

BROCHURES AND FLYERS

MarketEarly

CLIENT APPROVED
MarketEarly Income Index™ brochure
Built for clients looking to receive income sooner.

Download brochure
MarketFuture

CLIENT APPROVED
MarketFuture Income Index
™ brochure

Built for clients with a longer time horizon before retirement.

Download brochure
ET-IBR-FLR-CADV-mockup

AGENTS ONLY
EquiTrust IBR advantages flyer

Learn more about the advantages of choosing an EquiTrust IBR.

Download flyer
IBR-heat-map

AGENTS ONLY
Heat map
Compare when each income-focused FIA has the highest payout.

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income-focused-client-flyer

CLIENT APPROVED
Customizable flyer

Introduce the idea of an income-focused FIA to your clients.

Download flyer

COMPETITIVE POSITION

Our payouts consistently match or exceed those of leading competitors.

IBR payout amounts as of 8/6/2025

Issue age 65, $100,000 initial premium, with a one-year waiting period:

Company Product IBR payout
EquiTrust MarketEarly Income Index™ $8,603
Competitor A Similar product $8,487
Competitor C Similar product $8,438
Competitor B Similar product $8,362


Issue age 65, $100,000 initial premium, with a five-year waiting period:

Company Product IBR payout
Competitor C Similar product $11,988
EquiTrust MarketEarly Income Index™ $11,950
Competitor B Similar product $11,722
Competitor A Similar product $11,592


Issue age 65, $100,000 initial premium, with a 10-year waiting period:

Company Product IBR payout
EquiTrust MarketFuture Income Index™ $18,524
Competitor C Similar product $18,203
Competitor A Similar product $18,001
Competitor B Similar product $16,695

 

INCOME CALCULATOR

Get real-life numbers for a specific client — it's quick and easy!

Calculate income payments
ibr-calculator-label

Questions?

Contact Sales Support at 866-598-3694 or Sales.Support@EquiTrust.com, or complete the form below.

Payout data reflects illustration run on 08/06/2025 and competitor data sourced from AnnuityRateWatch.com on 08/06/2025. MarketEarly Income Index and MarketFuture Income Index issued on Contract Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(06-04). Income Benefit Riders issued on Form Series ICC16-ET-IBR-FIXED(07-16) or ET-IBR-FIXED(07-16). Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.