April is Financial Literacy Month, the perfect time to guide clients through important legacy planning and wealth transfer decisions. As they consider their legacy, they’re increasingly turning to financial professionals for guidance — creating a powerful opportunity for you to lead.

Key insights from LIMRA’s Generational Wealth Transfer study, sponsored in part by EquiTrust:¹

67%

of benefactors work with a financial professional or planner

45%

consult an estate planning attorney

Far fewer rely on self-guided resources like articles, tools or seminars

These insights reinforce the important role you play in guiding clients through wealth transfer decisions. This Financial Literacy Month, take the opportunity to lead family conversations, address longevity risk and position life insurance as a strategic solution.

Deliver powerful results with WealthMax Bonus Life^®
WealthMax Bonus Life offers:

• A 15% premium bonus, applied instantly²
• Guaranteed, no-lapse death benefit³
• Simplified underwriting — no medical records, exams or interview
• Access to death benefit for qualifying chronic care, nursing home confinement or terminal illness
• Longevity Benefit to provide access to death benefit in later years⁴
• Return of Premium feature

Get everything you need, from more product details to a client brochure, in the WealthMax Bonus Life Sales kit.

Want to talk through a WealthMax Bonus Life case? Call Sales Support at 866-598-3694 or email Sales.Support@EquiTrust.com. 

EquiTrust new business processing
standards = 5-8 business days

(For in-good-order business, from application received to issue or request transfer of funds.)

866-598-3694 • Sales.Support@EquiTrust.com • Agents.EquiTrust.com

Proud member of:

¹ Generational Wealth Transfer, LIMRA, March 2025.

² Reflects limited-time premium bonus special, subject to expire.

³ Guarantees are based on the claims-paying ability of EquiTrust Life Insurance Company. The policy will lapse if the loan balance exceeds a certain amount. A policy lapse may be a taxable event.

⁴ Not available in all states.

Policy issued on Policy Form Series ICC19-ETL-IUL-2000(01-19) or ETL-IUL-2000(01-19). Riders issued on Form Series ICC11-ETL-ADBR(03-11); ICC17-ETL-FPW(01-17); ICC17-ETL-PBR(01-17); ETL-GWBR(12-23); and ICC19-ETL-MCSV(01-19). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa. 

3084-GEN-EM-SW (04-26)

FOR FINANCIAL PROFESSIONAL USE ONLY