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 MONTHLY OVERVIEW 

 September 2025 

 All-Product Summary 

BONUS SPECIAL AND INCREASED PAYOUTS!

Two ways to deliver more value to your clients

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Premium bonus special EXTENDED through year-end!

Clients get an additional 3% premium bonus for applications received through December 31, 2025, on:

  • MarketEdge Bonus IndexTM
  • MarketPower Bonus Index®
  • MarketTen Bonus Index®
  • WealthMax Bonus Index®
Get details
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Plus! Increased income payouts

We now offer some of the highest income payouts in the industry.

MarketEarly Income Index™

INCREASED Benefit-Base bonus from 15% to 20%

MarketFuture Income Index™

INCREASED withdrawal factors by 65 basis points for all ages

Learn more
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Extra trip credit

Power up your production as you work to join us for the 2026 EquiTrust Agent Incentive Trip to Whistler, Canada!

  • TRIPLE credit on SmartBoostTM Index sales through December 31, 2025
  • Extended! DOUBLE credit on sales of all other EquiTrust products through December 31, 2025
See campaign rules

 Sales ideas recap 

Sales ideas sent to you in September issues of Sales Week:

  • 100% LTC approval —no underwriting hassles

  • Premium bonus special extended through 12/31/25

  • Historic wealth shift = opportunity for you

  • Why NOW is the time to talk single-premium life insurance

 Administrative news briefs 

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Required Minimum Distribution (RMD) reminder

It’s not too early to reach out to clients who have to take a Required Minimum Distribution (RMD) in 2025. When assisting them, please use the most current Required Minimum Distribution Form (ET-2512).

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Updated distribution forms available 

All distribution forms now reflect recent W-4 language revisions. To avoid processing delays, verify that you’re using the latest versions of all applicable forms. Outdated forms will no longer be accepted after October 31, 2025.

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 866-598-3694  •  Sales.Support@EquiTrust.com  •  Agents.EquiTrust.com 

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    MarketEdge Bonus Index contract issued on Contract Form Series ICC19-ET-MP10-2000(02-19) or ET-MP10-2000(05-18). Riders issued on Form Series ICC18-430-NHW(06-18) or 430-NHW(08-03); ET-AVBR(06-09), ET-AVBR(01-25) or ICC25-ET-AVBR(01-25); and ICC16-ETTI(10-16) or ET-TI(10-16). MarketPower Bonus Index contract issued on Contract Form Series ICC18-ET-MP10-2000(05-18) or ET-MPP2000(02-05). Riders issued on Form Series ICC17-ET-FIXED-MVA(02-17) or ET-IMVA(03-16); ICC18-430-NHW(06-18) or 430-NHW(08-03); and ICC16-ET-TI(10-16) or ET-TI(10-16). MarketTen Bonus Index contract issued on Contract Form Series ICC18-ET-MTB-2000(06-18) or ET-MTB-2000(06-07). Riders issued on Form Series ICC17-ET-FIXED-ROP(02-17) or ET-FIXED-ROP(02-17); ICC17-ET-FIXED-MVA(02-17) or ET-IMVA(03-16); ICC18-430-NHW(06-18) or 430-NHW(08-03); and ICC16-ET-TI(10-16) or ET-TI(10-16). WealthMax Bonus Life policy issued on Policy Form Series ICC19-ETLIUL-2000(01-19) or ETL-IUL-2000(01-19). Riders issued on Form Series ICC11-ETLADBR(03-11); ICC17-ETL-FPW(01-17); ICC17-ETL-PBR(01-17); ETL-GWBR(12-23); and ICC19-ETL-MCSV(01-19). MarketEarly Income Index and MarketFuture Income Index contracts issued on Contract Form Series ICC22-ET-EIA-2000(01-12) or ET-EIA-2000(06-04). Riders issued on Form Series ICC17-ET-FIXED-MVA(02-17) or ET-IMVA(03-16); ICC18-430-NHW(06-18) or 430-NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16); ICC16-ET-IBR-FIXED(07-16) or ET-IBR-FIXED(07-16); ICC17-ET-IBR-ER-A(04-17) or ET-IBR-ER-A(04-17). Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

    2569-GEN-EM-MO (09-25)

    FOR FINANCIAL PROFESSIONAL USE ONLY

    7100 Westown Parkway, Suite 200

    West Des Moines, IA 50266

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