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MONTHLY OVERVIEW

All-Product Summary

 May 2025 

RATES INCREASED EFFECTIVE MAY 20!

Higher rates = greater growth potential for your clients 

Who doesn’t love a better rate? Take advantage of increased rates available NOW on:

  • MarketEdge Bonus IndexTM
  • MarketValue Index®
  • MarketSeven Index®
  • MarketFive IndexTM
  • ChoiceFour®

New rates apply to contracts with effective dates on or after May 20, 2025.

View the increased rates

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Agent mobile app tip of the month

Enable push notifications for up-to-the-minute updates on your business! From the home page, tap the three dots in the top right corner to manage your notification preferences.

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ACCELERATE BUSINESS WITH

E-APPLICATIONS!

  • Reduce NIGOs
  • Speed up business processing
  • Get paid sooner
Learn how
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Office closure

EquiTrust offices will be closed on Thursday, June 19.

Sales idea recap

Sales ideas sent to you in May issues of Sales Week:

  • Rate surge PLUS — MarketEdge Bonus Index is hot right now

  • Tax-free LTC benefits through an indexed annuity! 

  • Want to offer big bonuses? Watch the webinar replay!

  • Offer a 21.5% compounded bonus — no fees, no vesting!

Administrative news brief

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RMD instructions added to incoming transfer form

You asked, we delivered! We've updated our incoming transfer form by adding a field in the Qualified Account Transfer section to provide instructions for the ceding company on how to handle the client's Required Minimum Distribution.

Questions? Call Sales Support at 866-598-3694
or email
Sales.Support@EquiTrust.com.

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866-598-3694 • Sales.Support@EquiTrust.com • Agents.EquiTrust.com

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    EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

    2301-GEN-EM-MO (05-25)

    FOR FINANCIAL PROFESSIONAL USE ONLY

    7100 Westown Parkway, Suite 200

    West Des Moines, IA 50266

    © EquiTrust 2025. All rights reserved.

     

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