MONTHLY OVERVIEW 

 July 2024 

BRIDGE^® OFFERS LONG-TERM CARE BENEFITS — NO QUESTIONS ASKED! 

Bridge by EquiTrust offers instant, guaranteed approval¹ for long-term care (LTC) benefits, with:

✅ NO health questions

✅ NO underwriting¹

✅ NO interview

✅ NO medical exams

✅ NO prescription checks

✅ NO field underwriting

This month, we hosted an exclusive webinar to walk through how easy it is for your clients to be approved for LTC benefits through Bridge. If you didn’t catch it, you can watch the recording on Agents.EquiTrust.com.

Rating upgraded by S&P

We are pleased to announce that S&P Global Ratings (S&P) has upgraded its EquiTrust Life Insurance Company issuer credit and financial strength ratings to A- (Strong) with a stable outlook.

Premium bonus special extended

Offer clients an extra 2%² on their premium bonus with this limited-time offer — now available through September 30, 2024!

2025 EquiTrust Producer Incentive Trip

Paradise awaits! The qualification period is underway — we’re taking our top 40 producers to magnificent Turks & Caicos.

Sales idea recap

Sales ideas sent to you in July issues of Sales Week:

• Unlock the potential of short-term fixed index annuities

• Bridge^® — No interview, no problem! Everyone’s covered for LTC benefits

• Roth IRA conversions — a simple solution for potential tax advantages

• Robust advantages make internal transfers a win for your clients

• Tropical Turks & Caicos — sunset of the qualification period is on the horizon

News brief

Tax withholding forms added to inforce service forms

EquiTrust has begun to add the required federal W-4R and W-4P tax withholding language on distribution forms. Updated forms will be released incrementally throughout 2024 beginning with the 3 forms listed below, available now.

• Annuity Withdrawal
• Life Withdrawal
• Payment Option Election (annuitization requests)

Each updated form has a 90-day transition period. After 90 days, if the version without the withholding language is received, submission of the new version will be required to process the distribution.

Forms W-4R and W-4P are used to facilitate voluntary federal tax withholding elections. Federal Form W-4R is required for “Nonperiodic” distributions, meaning they are not scheduled. These include, but are not limited to, partial withdrawals, full surrenders, and payments for the Terminal Illness Rider and Nursing Home Waiver. Federal Form W-4P is required for payments that are “Periodic," including payments that are scheduled and typically have a frequency more often than annually. These include, but are not limited to, SPIA payments, annuitizations, death payouts and income withdrawals.

Suitability best practices

Keep your new business on the fast track by including a detailed basis of recommendation and income comparison on each application. For more information, check out this flyer with tips from our Compliance department.

866-598-3694  |   Sales.Support@EquiTrust.com   |  Agents.EquiTrust.com

Active Member

¹ Must pass suitability requirements.

² Premium bonus on MarketForce Bonus Index^TM increased by 3% in CA.

EquiTrust does not offer investment advice to any individual and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

1492-GEN-EM-MO (07-24)

FOR PRODUCER USE ONLY