“We have been utilizing your suite of products consistently over the last 15 plus years, and one of the reasons we continue using you is that we have never had to explain to our clients why their indexed renewal rates plummeted year over year. That kind of consistency is one of the most important things to our firm, as it develops deeper trust and goodwill with our clients.”
— J.Y., Texas


MarketValue Index contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(06-04). Riders issued on Form Series ICC17-ET-FIXED-MVA(02-17) or ET-IMVA(03-16); ICC18-430-NHW(06-18) or 430-NHW(08-03); and ICC16-ET-TI(10-16) or ET-TI(10-16). EquiTrust does not offer investment advice to any individual or financial professional and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.