Great things are coming for Bridge and your clients
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Available on contracts funded on or after January 1

Join Jan. 6 webinar
Join Jan. 8 webinar

Step into the new year with powerful new enhancements to Bridge by EquiTrust!

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All the latest

What are the exciting upgrades to Bridge — our innovative fixed index annuity that redefines long-term care (LTC) benefits and successful aging?

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Minimum issue age
lowered from 55 to 50

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On the LTC Rider, Benefit
Base roll-up increased from
2.00% to 3.00%

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On the LTC Rider, Coverage
Ratios now apply to premiums
received in years 1-5

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Wellness Credits now based
on Benefit Base instead of
Net Amount at Risk (NAR)

These positive product changes apply to contracts funded on or after January 1, 2026, so continue to submit Bridge applications

 

Building on Bridge

These enhancements strengthen what already makes Bridge unique:

  • Tax-deferred premium growth
  • Guaranteed approval1 for tax-free LTC benefits2
  • The NeverStop® Health Coaching & Rewards Program

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Your go-to Bridge sales hub

Get everything you need to learn about and share Bridge with your clients.

Visit microsite
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Register for one of our Bridge webinars

Building on Bridge — Enhancements for the new year

Get an inside look at the refinements that make Bridge more powerful than ever.

Register for Jan. 6 at 2 p.m. Central
Register for Jan. 8 at 10 a.m. Central

Transition rules

  • Bridge enhancements apply to contracts with effective (money) date of January 1, 2026 or after.
  • Clients whose applications were submitted before, but whose funds were received on or after January 1, 2026, will receive an upgrade letter with their contract describing the enhancements applied to their contract.

Systems ready by January 1

We’ve got you covered! All systems will be updated and ready for business on January 1, 2026. This includes the Bridge microsite and the Bridge New Business & Illustration System (available from the Bridge microsite). 

Want to talk about how these Bridge enhancements expand your client list and enhance the product? Call Sales Support at
866-598-3694 or emai
l Sales.Support@EquiTrust.com. 

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866-598-3694 • Sales.Support@EquiTrust.com • Agents.EquiTrust.com

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    Proud member of:

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    1 Must pass annuity suitability requirements; guarantees based on the claims-paying ability of EquiTrust Life Insurance Company.

    2 Subject to daily IRS maximum; must be used for qualified long-term care services.

     

    Product availability and features may vary by state. Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(12-21). Long-Term Care Rider issued on ET-LTC(01-24). NeverStop Wellness Rider issued on ET-WEL(01-24). EquiTrust does not offer investment advice to any individual, and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

    2760-BRG-EM-SW (12-25)

    FOR FINANCIAL PROFESSIONAL USE ONLY

    7100 Westown Parkway, Suite 200

    West Des Moines, IA 50266

    © EquiTrust 2025. All rights reserved.

     

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