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MONTHLY OVERVIEW

All-Product Summary

April 2025 

UNCOMPROMISING LONG-TERM CARE PLANNING SOLUTIONS

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Have you built long-term care planning into your clients’ financial strategy?

 

Prepare your clients for potential LTC expenses without compromising their financial goals — with effective solutions that aren't “use it or lose it.”

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Bridge®

Fixed index annuity with built-in LTC benefits

  • LTC planning solution — Long-Term Care Rider with tax-free1 LTC benefits and a personalized wellness program to promote healthy aging
  • How EquiTrust makes it easy — Guaranteed2 underwriting approval
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WealthMax Bonus Life®

Single-premium life insurance designed for wealth transfer, with safeguards for qualifying LTC needs

  • LTC planning solution — Accelerated access to the death benefit for qualifying health-related events and expenses
  • How EquiTrust makes it easy — Immediate underwriting decisions with no exams, medical records or phone interview 

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Download the agent app!

Get on-the-go access to your EquiTrust business, receive new business alerts, see real-time commission payment information and more by downloading the EquiTrust Agent App. Enable push notifications to take full advantage of the app!

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E-Applications — Spend more time on what matters most

E-Apps are easy to use, speed up the submission process and reduce not-in-good-order (NIGO) applications, giving you more time to focus on your clients. Make the switch today!

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Track your pending business status

EquiTracker has been added to the Status column of your Pending Business grid, giving you live updates on your submitted applications.

View pending business

Sales idea recap

Sales ideas sent to you in April issues of Sales Week:

  • Offer enhanced guaranteed lifetime income — with perks!

  • Help clients close the Social Security income gap with an FIA

  • Help clients prepare for long-term care expenses

  • Split annuity strategy — income now AND later

Administrative news brief

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Improved communication for new business transfers

To enhance transparency and keep you informed, agents and their uplines will now be notified via email as soon as EquiTrust sends new business transfer paperwork to a ceding company.

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1035YellowPages added to FireLight

This allows agents completing transfer paperwork to search for and automatically populate the ceding carrier's address directly into the E-Application.Distributors — please take the necessary steps within your FireLight instance to accept this new capability. 

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866-598-3694 • Sales.Support@EquiTrust.com • Agents.EquiTrust.com

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    1 Long-term care benefits are typically tax-free under Internal Revenue Code Section 7702B. Generally, the maximum tax-free long-term care benefit payable from all coverage on the same insured is limited to the greater of actual qualified long-term care expenses or the per diem rate established by the IRS.

     

    2 Must pass suitability requirements.

     

    Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(11-21). Long-Term Care Rider issued on ET-LTC(04-22). WealthMax Bonus Life issued on Policy Form Series ICC19-ETL-IUL-2000(01-19) or ETL-IUL-2000(01-19). 
    EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

    2093-GEN-EM-MO (04-25)

    FOR FINANCIAL PROFESSIONAL USE ONLY

    7100 Westown Parkway, Suite 200

    West Des Moines, IA 50266

    © EquiTrust 2025. All rights reserved.

     

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