Cap rates are UP – are your client conversations?
View in browser
EquiTrust Life Insurance Company white logo

SALES WEEK

New Business Ticker image 5-8 Business Days

EquiTrust New Business Processing
Standards
= 5-8 business days

(For in-good-order business, from application
received to issue or request transfer of funds.)

SERVE UP STANDOUT PRODUCTS WITH HIGHER CAP RATES  

Increased rates give you a stronger story to tell 

iStock-165886686-annuity-month-1

It's Annuity Awareness Month, and word is out! With our recent don't-miss rate increase, some of our value-packed fixed index annuities are even more competitive. Higher cap rates! Stronger earning potential!

 

Check them out!

Rates as of May 20, 2025

Product S&P 500 1-Yr Pt-to-Pt Cap S&P 500 1-Yr Pt-to-Pt Cap with Buy-Up
MarketEdge Bonus Index™ 5.00% 7.00%
MarketFive Index™ 8.00% 10.00%
MarketSeven Index® 9.00% 11.00%
MarketValue Index® 10.00% 12.00%

See all the rates for these products!

View rates

More than just short-term sizzle

Combine great initial rates like these with consistently strong renewal rates, and your clients win — year after year. We make it easy to view renewal rate history for any EquiTrust product.

ACCELERATE BUSINESS WITH

E-APPLICATIONS!

  • Reduce NIGOs
  • Speed up business processing
  • Get paid sooner
Learn how

 Want to talk about how you can share the cap-rate story with your clients? Call Sales Support at 866-598-3694 or email Sales.Support@EquiTrust.com. 

 

EquiTrust logo

866-598-3694 • Sales.Support@EquiTrust.com • Agents.EquiTrust.com

    Linkedin logo icon

    Proud member of:

    NAFA logo
    NAIFA_logo-white

    Contracts issued on Form Series ET-MP10-2000(05-18) or ICC19-ET-MP10-2000(02-19); ET-FIA5-2000(10-16) or ICC16-ET-FIA5-2000(10-16); ET-FIA7-2000(10-16) or ICC16-ET-FIA7-2000(10-16); and ET-EIA-2000(06-04) or ICC12-ET-EIA-2000(01-12). Riders issued on Form Series ICC17-ET-FIXED-MVA(02-17) or ET-IMVA(03-16); ICC18-430-NHW(06-18) or 430-NHW(08-03); ICC16-ET-TI(10-16) or ET-TI(10-16) and ICC16-ET-AVGR(10-16) or ET-AVGR(10-16); and ET-AVBR(06-09) or ET-AVBR(01-25). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

     2383-GEN-EM-SW (06-25) 

    FOR FINANCIAL PROFESSIONAL USE ONLY

    7100 Westown Parkway, Suite 200

    West Des Moines, IA 50266

    © EquiTrust 2025. All rights reserved.

     

    Unsubscribe Manage Preferences