LEAD WITH

LONG-TERM CARE

Help clients prepare for LTC costs with Bridge^­®

70% of people turning 65 will need some level of long-term care in retirement,¹ but only 3-4% of adults over age 50 have long-term care insurance.²

Bridge by EquiTrust — which combines a fixed index annuity with long-term care (LTC) benefits — is an innovative way to help clients manage LTC expenses. And everyone’s approved³ for LTC benefits.

Visit the Bridge microsite for everything you need to market and sell Bridge.

• TRIPLE credit on SmartBoost^TM Index sales through December 31, 2025
• Extended! DOUBLE credit on sales of all other EquiTrust products through December 31, 2025

Want to talk about how Bridge by EquiTrust can help your clients manage LTC costs in retirement? Call Sales Support at 866-598-3694 or email Sales.Support@EquiTrust.com.  

EquiTrust New Business Processing
Standards = 5-8 business days

(For in-good-order business, from application
received to issue or request transfer of funds.)

866-598-3694  |   Sales.Support@EquiTrust.com   |  Agents.EquiTrust.com

Proud member of:

¹ "How Much Care Will You Need?”; U.S. Department of Health and Human Services; April 29, 2022; https://www.hhs.gov/aging/long-term-care/index.html; accessed September 30, 2025.

² "Five Reasons to Discuss Long-Term Care Insurance Options With Your Clients”; LIMRA; 2024; https://www.limra.com/en/newsroom/industry-trends/2024/limra-five-reasons-to-discuss-long-term-care-insurance-options-with-your-clients/; accessed October 30, 2025.

³ Must pass annuity suitability requirements.

Bridge contract issued on Form Series ICC12-ET-EIA-2000(01-12) or ET-EIA-2000(12-21). Long-Term Care Rider issued on ET-LTC(04-22). EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.

2641-BRG-EM-SW (11-25)

FOR FINANCIAL PROFESSIONAL USE ONLY