Only 1 in 4 consumers can correctly answer at least 7 out of 10 annuity-related questions, and consumers with a high level of annuity knowledge are more likely to have positive views about annuities.1
It's time to lead with education — use these resources to help guide clients with confidence.
1 “Secure Retirement Institute Study: Consumers Baffled By Annuities”; LIMRA; April 27, 2020; https://www.limra.com/en/newsroom/news-releases/2020/secure-retirement-institute-study-consumers-baffled-by-annuities/; accessed May 29, 2026.
Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.
