It’s been an incredible year for EquiTrust — and for you. Here are just some of the reasons you chose EquiTrust this year, and reasons to be confident in your continued success with us in 2025!
Ratings on the rise
Our new Fitch rating of A- (High) and an upgraded S&P rating of A- (Strong) this year reflect the financial security and dependability you’ve come to expect from EquiTrust.
New Business enhancements
We implemented an automated suitability review system for all new applications. This efficient system handles routine checks, allowing our Suitability team to focus on more complex cases. The result? Faster reviews and quicker processing for your New Business!
Higher commission opportunities
In 2024, we launched multiple incentives to help boost sales, including the EquiTrust Rewards tiered compensation plan, which pays qualifying writing agents additional commission on fixed index annuity and life insurance sales.
New life insurance solution
We re-introduced WealthMax Bonus Life®, a single-premium, indexed life insurance solution that offers clients a way to leave a tax-free legacy, access living benefits and enjoy accumulation potential without downside risk — plus, immediate-decision underwriting with no exam, labs, APS or interview.
Enhanced diversification options
With the introduction of the performance trigger crediting strategy and the S&P 500 Dynamic Intraday TCA Index, we provided more great account option choices to clients for their EquiTrust fixed index annuity or life solution.
New Business processing time “ticker” added to homepage
Streamlined, wizard-based E-App user experience — minimizes NIGOs!
Added Bridge® clients' Long-Term Care (LTC) benefit and wellness credit values on your Active Business grid
Plus, we launched a dedicated WealthMax Bonus Life microsite!
HAPPY NEW YEAR!
EquiTrust offices will close at 1:00 p.m. on Tuesday, December 31, and remain closed through Wednesday, January 1.
News briefs
Verify address to receive 1099s
1099 forms will be mailed in January 2025. To ensure you receive your forms promptly, please verify that your address is up to date on the agent website. Visit Agents.EquiTrust.com, and click on your profile in the top right corner.
W-4 update letter sent to clients
We recently sent a letter to clients affected by the recent W-4P changes for periodic annuity payments reminding them to consult their tax advisor to ensure withholding instructions on file are appropriate based on the revised IRS withholding calculations.
EquiTrust does not offer investment advice to any individual or agent/producer and this material should not be construed as investment advice. Products underwritten, issued and distributed by EquiTrust Life Insurance Company, West Des Moines, Iowa.
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